Where’s Twitter going? NO WHERE!

September 30, 2009 at 1:10 AM 3 comments

In the land of SM, everyone seems to be looking for the next big thing. Be it the latest mobile application, music sharing site, or off-color mash-up, new toys are appearing in our SM playground everyday. And for those of us trying to utilize these tools to help our organizations or clients build revenue, we need to know which sites are passing fads and which sites are here to stay.

twitter bird cageThat being said, I’m here to make an official stance on the Twitter debate. Here’s some words from folks on either side of the Tw-ence:

Twitter’s a Fad – w/ stats to prove it (Wilson Research Strategies)

Twitter stats nearly half-baked (New Media Strategies)

So what do I think?

I think Twitter is here to stay.

Or to steal a line from Boondock Saints: Where’s Twitter Going? NO WHERE! (profanity warning on link).

And why do I think this? I’m taking my friends’ word for it. I know what you’re thinking, but hear me out first.

Like many others in the SM realm, I realize I’m an early-adopter of new technology tools and don’t expect them all to pan out. But recently, more and more of my friends, colleagues and classmates have been opening Twitter accounts.

And these aren’t PR/Marketing folks or tech-crazed junkies. These are, for the most part, Average Joes — well, Average Joes from Generation Y. A quote from my roommate sums it up pretty well:

“I signed up for Twitter today — I figured it was about time. I tried to wait it out as long as possible, but I knew I’d eventually join. Everyone‘s doing it.”

Well, okay. Not everyone is on Twitter. Nor will they be, but I remember this same phenomena among my peers when Facebook started to gain popularity in 2004-05 — except this time people are drawn to a network where they can connect with the likes of Shaq & Kim Kardashian.

To clarify, I realize Twitter has no where near the clout Facebook has. But it was less than four years ago when people were claiming that MySpace was the premier networking site and Facebook would never live up.

But I’m just speculating. What’re your thoughts? Is Twitter here to stay? Is it something you use now? Does it have perpetual value for you? Will Twitter ever reach Facebook-like membership?

I’d love to hear your thoughts.


Entry filed under: Uncategorized.

My “It’s 2009, and I don’t have a Smartphone” moment I’m back! — Sorry I didn’t leave a note…

3 Comments Add your own

  • 1. Christina Klenotic  |  September 30, 2009 at 1:57 PM

    I think the concept of microblogging is here to stay, whether it’s Twitter or some new emerging platform.

  • 2. Evan Roberts  |  September 30, 2009 at 1:57 PM

    I’m going to go with passing fad and here’s why. In order for any web 2.0 tool to stay around, it has to show profitability. Now everyone and their MOM is making money off Twitter, but Twitter has yet to pull anything but venture capital. and sure they just got $100 million more but how long will investors continue to throw money down the toilet? My guess is not too much longer. As the funds start going lower, Biz or Ev will surely make some “upgrade” that everyone hates, or start charging for accounts or do something to drive the average person away from Twitter. Then only businesses will be left and they will get sick of talking to each other.

    Just kidding but I don’t think Twitter will last too much longer. The effects though (citizen journalism, authenticity in brands representation, the customer service revolution etc.), will last forever

  • 3. Gerardo  |  October 14, 2009 at 4:52 PM

    Good post. I agree with your conclusions – Twitter is here to stay, and frankly it will continue to explode. One factor is real-time search. We can see instantaneously what people are talking about. Collective reactions are now much easier to observe. It’s no coincidence that China is banning Twitter – they fear it.

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